Warfare in today’s society is not just a state of affairs spoiled by hate and terror, but a systematic strategy that creates a combined action or operation between individuals by a common principle. The general, comparable to the president of the United States, knows the substance of warfare, relating abstract ideas rather than particulars in order to obtain his “purpose. ” In the present day, oil prices remain geopolitical and the United States has no control over the price of oil. I guess you can say the United States is at war when it comes to the price of oil and the problems it presents us on a daily basis.
In media and politics today, there is commotion virtually every single day about the price of gasoline and a barrel of crude oil. Many people do not realize with the prosperity of countries such as India and China, and the fact that they are nearly eight times the size of the United States; the demand for the world’s oil supply has increased sufficiently. There are many political cartoons depicting the oil crisis we are in today by using rhetorical tools such as pathos, logos, ethos, and kairos.
The cartoonist uses these tools to draw attention from political parties such as left wing liberals to right wing conservatives all the way down to the blue collar American citizen. While the American economy is in a recession, and President Bush being the main reason why, I chose a political cartoon depicting President Bush’s attitude towards the oil and gas crisis, or lack there of attitude. Instead of proposing new energy projects such as grassolean, geothermal energy, and nuclear power, President Bush is depicted as wanting to drill offshore to put a few extra dollars in his wallet.
Energy projects are large scaled and capital intensive and often require substantial lead time measured in years or sometimes decades to develop. While former President Bush is standing on the roof of what appears to be a hummer (a hummer gets a staggering 10 mpg), he is drilling holes into the vehicle while it is slowly sinking offshore. The license plate of the vehicle portrays a sense of pathos towards the audience with the vanity plate reading “Energy Crisis. ” This is cynical to the patriotic passenger, who is represented by Uncle Sam, due to the fact that he’s driving an SUV.
The caption that is attached to President Bush reads, “This will help you breathe easy,” is ironic because it is sinking the car at a rapid pace. It may be easier for Uncle Sam to breathe, but he looks terrified in the situation. The cartoonist also appears to be mocking the energy crisis. However, the energy crisis in our society today is not one to mock. A strategy of persuasion that is used frequently in rhetorical analysis today is parody. Parody is the mocking of a text or convention and is an example of ethos.
Many political cartoonists use parody in their pieces to make a powerful argument. This political cartoon is directed towards right wing conservatives, who are proposing ideas for offshore drilling and their eagerness for this to happen. President Bush this past summer lifted an executive order which his father proposed in 1990 to ban offshore drilling, although at the same time called for drilling in the Arctic Wildlife Refuge. The debate for offshore drilling was a key argument in the presidential debates of 2008.
There has been a steady increase for the price of oil since 2003 and many economists feel the United States needs to become more independent when it comes to energy. The oil industry is experiencing a mature market and because of this, its principal characteristics will continue into the future. ExxonMobil, British Petroleum, and ChevronTexaco, the top three companies in the industry, are making technological advancements towards ‘green production. ’ Many American’s feel in order to stop the energy crisis we must drill in our own untapped reserves under the United States, which the cartoonist is trying to show.
The timing of this political cartoon could not have been better. The kairos of advertisements explain the ideological, cultural effect and time of which it is presented for an argument. Kairos is portrayed in this cartoon through the actions of President Bush. President Bush had a strong influence on American citizens when it came to drilling for crude oil. The oil industry as a whole is extraordinary to the world of business. As readers view this political cartoon, they must realize the significance on offshore drilling and the effect it plays on American’s.
Although offshore drilling sounds like a fantastic idea, it would take years to find oil and the infrastructure of the actual drilling well would take at least 10 years to complete. Even if the United States were to drill offshore, oil prices would still be controlled globally by the supply and demand. The United States government would have to put a subsidy on the oil and put export restrictions into place. All in all, the idea of offshore drilling seems terrific, but the price of gasoline would only drop 3-4 cents in fifteen to twenty years.
The United States needs to find alternative forces of energy in order to improve our economy. In conclusion, this political cartoonist uses a few different forms of rhetorical components to portray the fact that President Bush was highly motivated to begin offshore drilling in the United States. When pathos, ethos, and karios are combined in a piece such as this, the audience can see viewpoints they might have never noticed by reading an article out of the newspaper or magazine. When a person has visual assistance to an ad, they can be persuaded much easier due to way these particular ads are presented.